Every business whether Big or Small is moving to Mobile for the simple reason. Businesses can’t afford to ignore the mobile customers. As they make more than 50% of the traffic coming in.
Mobile users are quick decision makers and for them a mobile optimized site is must. A mobile optimized site will reformat itself for a list of handheld or tablet devices. Smoother navigation, rearranged content, and differently optimized images appears before the user while using a mobile device.