Top 10 Skills Every Digital Marketer Needs to Know

There’s a vast number of people these days claiming to be dedicated digital marketers. The truth, however, is that few have taken the time to sharpen their skill set and gain a fundamental perspective on how the whole process works.

If you need a bit of guidance on how to be a better marketer, we’ve got you covered. These 10 skills make up the foundation of every digital marketer’s toolkit – no matter if you’ve been in the industry for years or only a few months. Let’s take a closer look!

1. Basic Marketing Principles

It’s common to see a new digital marketer jump right in without any sort of background in basic marketing or sales. However, just because you know how to gain hundreds of followers on social media doesn’t mean you shouldn’t study the basic principles of marketing to improve your overall efforts. In fact, understanding why and how people buy is just as important as knowing the easiest way to achieve a first page rank on Google or the process of building an email list.

By learning the basics, you can set yourself apart as a marketer. Understanding concepts like the five elements of the marketing mix and how color affects emotion are all ways you can take the psychology of selling online to a whole new level. The best part about this? Not all digital marketing experts take the time to discover these methodologies, so it becomes easy to knock campaigns out of the ballpark once you’ve learned to incorporate them into your own strategies.

2. Content Marketing

Google has made it very clear that engaging and informative content is the most important aspect you should focus on to improve your search engine rankings. Therefore, Content Marketing continues to be a critical aspect of digital marketing that should never be forgotten.

However, this process goes way beyond tossing up a few blog posts with optimized keywords. You need to know how to create content – both textually and visually – that engages and excites your audience. By crafting messages that tell a story or evoke an emotion in your reader or viewer, you can create a connection that drives them to take the next step of purchasing a product or filling out a lead form. In the end, securing a conversion is your ultimate goal, and building a group of followers with this methodology is imperative for those who want successful digital marketing campaigns. Simply put, what you publish builds trust, so make sure you’re doing it the right way.

3. Persuasiveness

If you want to become a successful digital marketer, you have to know how to be persuasive. After all, isn’t that the whole point of the job? You must be able to present a message in front of an audience and get them to take a specific action.

However, digital marketing isn’t just about websites or social media channels. In many cases, you’ll have to be persuasive to help clients understand what you’re providing them and why it’s essential to continue to invest in a marketing budget. A significant portion of digital marketing is centered around creative ideas and complex data. So, having a knack for persuasion can help close more deals and improve your business savviness.

4. Email Marketing

You may have a massive social media following, but it won’t do you any good if the platform decides to shut down suddenly or puts new restrictions in place. Hence, the importance of maintaining an Email Marketing strategy. Building a list of dedicated customers or leads who value your content is the easiest way to get in touch with your audience if you ever lose access to a different channel.

To take this idea a step further, there are several different components that you should pay attention to. Knowing which Email Marketing platform is best for certain campaigns, how to create a solid content schedule, and the art of utilizing a lead magnet all fall into this category. By learning these skills, you’ll have the opportunity to increase your list of customers and help your clients do the same.

5. Social Media

Of course, you have to have a solid understanding of social media to be an excellent digital marketer. But this doesn’t just mean posting daily on Facebook, Instagram, or Twitter. It also involves learning how various platforms distribute content through specific algorithms. And to really set yourself apart as a digital marketer, you’ll need to have a solid understanding of social media best practices and how to utilize each network for marketing and paid advertising efforts.

Where many new digital marketers go wrong with social media is forgetting the social aspect. Learning the skills associated with running a marketing campaign can only get you so far if you aren’t trying to build a relationship with your following. This is a concept that many digital marketers forget, even though it might be one of the most important to remember.

6. Graphic Design and User Experience (UX)

Another area all digital marketers need to pay attention to is Graphic Design and User Experience (UX). While you might not be able to draw a stick figure on paper by yourself, there is merit in understanding what looks pleasing to the eye and what consumers want to see. The key here is to remember that you don’t have to be a Photoshop whiz to make this work. There are plenty of talented artists and freelance graphic designers out there to help.

Knowing the basics, such as what color pairings and font styles are most appealing to consumers, is a good place to start. A high-level understanding of mobile marketing and page navigation can also help. Again, you don’t have to be an art major to achieve a working knowledge of Graphic Design.

7. Search Engine Optimization and Paid Marketing

It probably goes without saying, but Search Engine Optimization (SEO) and paid marketing methods like Pay-Per-Click advertising are important to master as a digital marketer. Right off the bat, you should know how the process works and the most critical on-page and off-page practices to help content rank higher on Google. You also need to understand what tools are available to help you accomplish your goals.

Of course, to maintain a competitive edge, you’ll need to keep up with industry changes. For example, Google likes to mix up its algorithm every few months. This means that strategies that worked in the past may not be as effective in the future. Staying on top of trends is essential to your success, but it takes a lot of time to keep up with every change. Aim to make continuing education a priority – even if it means simply reading a few trusted Search Engine Marketing (SEM) blogs on a daily or weekly basis.

8. Video Marketing

Video Marketing is another excellent skill for digital marketers to master. Today, visual content is more popular than ever, with platforms like YouTube, TikTok, and IGTV drawing millions of views each day. Therefore, learning how to use video as part of a marketing campaign is crucial.

However, digital marketers need to understand that video isn’t as simple as shooting a quick movie on your phone and uploading it to a platform with a minor amount of editing. There are still certain SEO standards that must be utilized and knowing when to promote video content through paid advertising really helps it gain traction. Once you’ve mastered these skills, any piece of multimedia content you publish could see great success.

9. How to Review Data and Analytics

Another important skill that all digital marketers need to know is how to review data and analytics. In fact, this might be the most essential skill that someone new to the industry should understand; however, it is often overlooked.

Reviewing data (such as traffic reports, ranking reports, ad spend, and data-centric dashboards) is critical to understanding which campaigns are working and which need to be adjusted. By developing a knack for reading existing stats and predicting trends, you can easily set yourself apart as a successful marketer. Not sure where to begin? Google offers a wide selection of free classes and certifications for Google Ads, Google Analytics, and more.

10. When to Find an Expert to Partner With

Finally, it’s crucial to know when to call in the professionals for help with your campaigns. In some cases, this might mean partnering with an existing digital marketing agency or hiring a freelancer to help with a specific project. Why? The digital marketing industry is huge, and it’s impossible to learn every angle and become an expert in all of it. Working with others who have put in the time and practice is a great way to ensure your campaigns are running as smoothly and efficiently as possible without overstretching your limits.

The Bottom Line

While digital marketing is a great industry to work in, there are numerous components to the overall process. Knowing which elements to pay special attention to and which ones to partner with an expert on is critical. By keeping these critical digital marketing skills in mind, you can easily set yourself apart from others in the industry and enjoy improved success in all of your campaigns.

Author Bio

Alyssa Anderson is the Content Manager at Zero Gravity Marketing (ZGM), a digital marketing agency in Madison, CT. ZGM is known for developing overarching marketing strategies and specializes in Pay-Per-Click, SEO, Content Marketing, Social Media, Development, Design, and eCommerce services.

How to Write Digital Marketing Proposals – A Step by Step Guide


A Digital Marketing Proposal is a written prospectus used to communicate project details with the client for consideration. It includes a wide range of information like strategies, timeframe, estimated cost etc.

If you are wondering what factors should be kept in mind while designing a proposal then do not worry. Here we have provided the Digital Marketing Proposal Making Guide for beginners as well as for competent professionals.

As marketing is all about persuasion and so does the proposals. The proposal acts as an influencer tool in marketing. You should design your proposal in such a way that a client can’t resist does not have to think twice before hiring you.

No matter if you have a large scale business or a small firm if your organisation has a good proposal format you can definitely attract many eyeballs and obviously some prospect projects.

What should be there in you Digital Marketing Proposal?

Here are some of the important guidelines and components that you must follow and include to draft a killer Digital Marketing Proposal.

1. Services

The first and foremost important part of a proposal is the services that are provided by your company because not all the Digital Marketing companies provide the same services and every company or organisation has its own specialised services. You can include various digital marketing services like SEO, SEM, PPC, Social Media Marketing etc.

Services- Digital marketing proposal Making Guidelines

Including services will inform the clients about your area of specialization.

2. Focus On Solutions

One of the most important components is to provide solutions to the problems that are faced by your clients. Doing this will fetch the client’s attention. Moreover, the solutions that you are providing should be legitimate and convincing from the client’s point of view.

If you are successful in providing them with the appropriate solution then there are high chances of getting a project.

Your proposals should be tailor-made for resolving the query and problems of individual clients. You cannot just circulate one proposal to every client you need to cater to their individual needs and problems.

3. Estimated Cost 

Estimated Cost-Digital Marketing Proposal Making Guide

You should clearly state the estimated cost in your proposal to avoid any future disputes with your clients. You should always inform them about the cost involved at each step of achieving the desired results and solutions.

If your estimated cost is parallel with the clients budget then you can definitely land a good project.

4. Time Duration 

Another important component of Digital Marketing Proposal is the estimated time duration that will be required to achieve the desired goals.

The duration of the projects can be unique depending on the type and nature of work.

5. Process and Strategies

 A successful marketing campaign requires pre-defined plans and strategies at every stage. Every project is different and there are different problems faced by various clients.

You must strategise your services in such a manner that you can be used to tackle the individual problems of your clients.

Try to provide realistic strategies in your proposals. Clients prefer to work with the company who works on the systematic pattern and can provide them with desired results.

6. Overview of the proposed Schedule

You can state a proposed schedule by drafting a table and letting your clients know the outline of the project. In this section, you need to inform the client about how you will work and in what time frame they can expect to get the reports of the services that you have performed.

7. Presentation 

The structure of your presentation can either make or break a deal. Yes, presentation is important because the very first thing that a client notice is a way you have presented all the details. 

Your proposal should be free from any typing mistakes and spelling errors because that pays a very negative impression on the client.

So cross-check all the information before sending it to the client.

8. Your USP 

As a company, you need to be very transparent about the benefits of working with you. In a highly competitive market, you need to inform your clients about your unique selling point in order to make yourself stand out in the crowd.

Keeping in mind the above Digital Marketing Proposals making guidelines you can effortlessly win your clients.

Tools To Create Perfect Digital Marketing Proposals

Creating a perfect Digital marketing proposal requires a lot of time and efforts but thankfully there are some time saving and ready-made tools that can be used to create eye-catching digital marketing proposals. Let’s throw some light on these amazing tools.

1. PandaDoc

PandaDoc is an online document management system used by various companies. It allows you to create, share and deliver documents. Let’s look at some of the best features offered by PandaDoc.

PandaDoc- Digital Marketing Proposal making Guide
  • You can create error-free, interactive proposals in minimum time.
  • It comes with an instant calculator to calculate your profit margins on a deal.
  • It allows you to accept payments via its payment block once a document is completed.
  • PandaDoc is suitable for all type of organization including organizations that have complex structural organizations.
  • You can also access the pre-built templates provided by PandaDoc to create amazing documents.
  • It also comes with an audit trail that provides all the details from creation to the completion of a document. 

2. Proposify

Proposify is proposal making software that helps you in creating proposals and many other documents. Proposify makes it easy for you to create tempting and beautiful proposals that can’t be ignored easily.

 Proposify- Proposal Making Guide For Digital Marketing

Here are some of the features offered by Proposify.


  • Helps in creating impressively beautiful designs to attract more clients.
  • Provides detailed metrics and notifications on different parameters of proposals like a number of people who opened, read and liked your proposal.
  • You can organize all the necessary data like case studies, fees section, images into the content library so that all your documents are stored in one place.
  • It comes with an e-signature tool which helps your client to sign right away once the deal is finalised.

3. Better Proposals

Better Proposals features are similar to that of other proposals making tools. You can create aesthetically pleasing and eye catch designs with the help of this tool. Moreover, it also offers a variety of integrations with its payment system. Some of the striking features of Better Proposals are

Better proposals- Digital Marketing Proposal Making Guide
  • It offers a free trial for 14 days.
  • It is best for Software developers, digital agencies, social media marketers, web designers etc.
  • It comes with the content library to manage your documents.
  • Electronic signatures for any delays in your work.
  • Comes with pre-built beautiful templates.
  • Provides better contact management system.

Final Words 

It is not that difficult to draft perfect proposals to attract more and more client, you just need to keep certain guidelines in mind before preparing a proposal.

We hope that by following the above Digital Marketing Proposal Making Guide you will create some amazing and breath-taking proposals.

You just need to make sure that you include all the relevant details from the client’s point of view to gather more and more clients. 

Why You Need Explainer Videos For Your Business

Need for Explainer Videos

After learning more about animated explainer videos you will realize why your brand desperately needs it. You will see how it’s the perfect way to clearly explain what you sell and increase your conversion. An explainer video will also boost your visibility and sales, so this is something you definitely don’t want to miss out on. But don’t worry. By the end of this article, you will understand what a great investment it is!

When Google algorithms evaluate your site in regards to search rankings they consider the amount of time visitors spend on your site. This is one of the aspects that make explainer videos so effective. They have blossomed in today’s media production due to their low cost and effectiveness for growing businesses. Here are some of the most valuable reasons your business needs to start utilizing a media production company today!

Why do you need explainer videos?

Conversion rates

Recent studies show that 85% of people are more likely to buy a product once they are exposed to an animated explainer video. These videos help business owners see how many visitors on their sites could become potential customers. Businesses typically use product sales to keep a record of what items are most popular. While explainer videos can keep a record of what your potential customers are interested in as well. But most importantly explainer videos are proven to increase your conversion rates.

Send a clear message

Writing text can be tricky, especially with high stakes. I’m sure we’ve all learned the hard way, through texting, that people can interpret words differently. Explainer videos can help your company send a clear and concise message to your audience. It becomes simpler to explain the usefulness and basic functionality of your product. Furthermore, people can get a better grasp of what you’re trying to convey with animated pictures. It’s like everyone says “a picture is worth a thousand words.”. You can only imagine how video compares. Not to mention your company will be able to connect better with your audience and you can grow your brand.

Rank better in Google

If you don’t know much about Google algorithms know this, stagnant websites don’t perform well. Websites that contain never-ending pages of block text and the occasional image rank low in Google search. This means less exposure for their site. If you think about it when you want to quickly learn something what do you do? Pick the website with a 2,000-word explanation? Or do you click the 1:30 second video that clearly explains it? Most likely the latter. If you don’t attempt to include video on your site not only are you ranking poorly. You are also scaring away costumes who want to quickly understand a product. 

The average person takes less than a minute to make a decision to purchase something. Ask yourself this- Does your site convince your audience that quickly? Not only will an explainer video grasp their attention immediately, but it will also effectively answer their questions. Including videos is a way to ensure your website ranks well in Google and satisfies your customers.

Increase website traffic

I’m sure you’ve heard the term “viral”. Ask yourself what happens when someone has a video that goes viral. You, your brand, and your product are being seen by millions of people around the world. What do they do next? Go to your website and see you were featuring. Furthermore, they will look at what else you have to offer. Media production companies understand the increasing value in having videos on the internet today because of this exposure. 

Help your customers remember you

Did you know that people typically remember around 50% of what they see? For businesses, this means you will be better remembered by your customers by interacting with them via video. If customers like your video they will share it with their friends, families, and colleges. This will help your company increase its word-of-mouth advertising. 

Really SELL them

Trying to pitch a product on paper is just plain boring! How do you grasp your reader’s attention with simple words while trying to remain clear. I think it’s safe to say being a salesman online definitely has its challenges. You can liven up you sales pitch by using an explainer video. A well-produced video with a solid script and interesting visuals will work wonders for your business. Videos are especially desirable for complicated products or services. Your audience may have trouble understanding them through text. 

Easy to share

I’m sure throughout your life you have received a text containing a link to a video. It’s a very popular way of sharing information with your peers. If a customer likes your product and video they may send the link into a group chat of friends. Gaining you more and more exposure to every share. 

What’s more, these videos don’t necessarily need to be confined to your website. Many businesses take advantage of the opportunity and send customers to a product landing page. Perhaps you have a new product you’re about to launch. You produce an explainer video featuring the new product to show your customers. When your customers click the link in your video they are sent directly to a page where they can purchase your product. Otherwise known as a landing page. 

Showcase your brand

I touched on brand exposure earlier but hardly dove into the topic. The most common reason for repeat customers is brand personality! It’s important for a customer to put a face and personality to your company. This is how you get them to never forget you. While store business have the upper hand by interacting with their customers face-to-face, an online business can still thrive! Videos can help your company gain trust with your customers and help your customers trust your products. If you can’t be face-to-face with your clients its crucial to at least create a virtual connection, and a strong one at that! 

Contributed by PatonMarketing