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To build a solid Instagram account, you need to create compelling content. But as per instagram’s algotithm 2021, if you don’t post your content at the right time, most of your audience will never see it.  So, check out this article to find out what is the best time to post on Instagram.

Just like any other Social media algorithms, Instagram has also changed its algorithm over and over in the last few years, making it much more difficult for you to share visible posts on Instagram. It gives top priority to posts made by users’ friends and family, with less likelihood of business posts being added to people’s queues. It provides even less weighting to business posts that include links likely to take people away from the Instagram app. To succeed on Instagram, businesses need to play the game well. And that includes picking the best time to post on Instagram, targeting a time when people look at their Instagram accounts, but which doesn’t coincide with the time when most people upload their Instagram content.

If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting more and more eyes on your posts. As social media algorithms increasingly move away from the reverse chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximizing opportunities to earn engagement.

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalize on quieter hours on social networks, you can align these insights with your own social media publishing calendar and start planning your posts with greater purpose.

India and Instagram

The best time to post on Instagram in India is also exciting as social media including Instagram, Facebook, and Whatsapp are becoming digital marketplaces with 80% of merchants deciding to cash in on the power of their reach in tapping a larger consumer base.

Best time to post on Instagram in India

A study by Paypal says India sits at the top in the Asian market except for China in social media usage. The stats put India usage at YouTube (64%), Twitter (61%), Google+ (50%), Skype (53%) and LinkedIn (33%) for goods and services sale.

The major attraction of Instagram marketing is low overhead costs and high reach.

Narsi Subramanian, director of Paypal India says Indian merchants do social media as viable enough to explore social sites to grow business.

The raging debate on the best time to post on Instagram seems to be getting more inputs.

Regarding the best time to upload on Instagram, there is a consensus that users do engage the social network throughout the week. However, Mondays are marked with hyperactivity by the audience after the lull of Sunday.

Engagement is Your Number 1 Priority Although each firm is different, most businesses aim to build as much engagement as possible on their Instagram account. Traditional Instagram engagement includes likes and comments. More recently, people have begun to add views, shares, and direct messages as well. Then you can further add the above types of engagement of Instagram spin-offs, such as Instagram Reels, Stories and IGTV.

This means that there is no longer a clear-cut definition of engagement, but it does include all interactions between your social followers/customers and your business on Instagram.

HubSpot data shows the surprising fact that the average Instagram post receives 5,963 likes. You might look at your own Instagram account statistics and feel profoundly disillusioned by that fact. However, that number is the mean – heavily influenced by viral posts shared by influencers. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes.

The mean figures for comments on an Instagram post are similarly inflated by influencers. When you include these mega-posts, the average Instagram post earns 100 comments (up to 150 comments for video posts). If you remove viral videos from the calculations, though, the median number of comments per video post falls to 4.

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(Source: sproutsocial)

To add to the confusion, your best posting times will depend on the sector in which you operate.

To be more specific

Best Times to Post on Instagram for Technology Companies-

Best Time: Wednesday at 6:00 AM and 9:00 to 10:00 AM CDT, Friday from 7:00 AM to 10:00 AM

Most Consistent Engagement: Tuesday evening through Wednesday afternoon, Friday from midnight to 10:00 PM CDT

Best Day: Wednesday

Worst Day: Sunday

Best Times to Post on Instagram for B2C Companies-

Best Time: Wednesday at 3:00 PM CDT

Most Consistent Engagement: Tuesday through Friday from 11:00 AM to 3:00 PM CDT

Best Day: Wednesday

Worst Day: Sunday

Best Times to Post on Instagram for Educational Organizations-

Best Time: Friday at 10:00 AM CDT

Most Consistent Engagement: Wednesday, Friday, and Saturday from 9:00 AM to 9:00 PM CDT

Best Day: Friday

Worst Day: Sunday

Best Times to Post on Instagram for Healthcare Companies-

Best Time: Tuesday at 8:00 AM CDT

Most Consistent Engagement: Will depend on audience location and business niche

Best Day: Tuesday

Worst Day: Saturday and Sunday

Best Times to Post on Instagram for Non-Profit Organizations-

Best Times: Tuesday at 1:00 to 3:00 PM, Wednesday at 2:00 PM CDT

Most Consistent Engagement: Monday to Friday from 10:00 AM to 4:00 PM CDT

Best Day: Wednesday

Worst Day: Sunday

Every brand’s audience is different. To build a sizable, engaged Instagram audience, you need to know who your followers are. And one of the best ways to get to know your audience and capture their attention is by knowing exactly when they like to surf the app.

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(Source: later.com)

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