How to Build a Brand from Scratch? – A Case Study

RankFrog | Every now and then we come across companies looking to give their brand a rebirth. We work with them to turn around their fortunes in terms of brand building giving them a perfect headstart for their business. So check out this case study which defines the steps followed by our branding agency to rebuild an Oman based Real Estate Brand from Scratch.

The Challenge

Our challenge was to give UAMCO a new identity with clear direction that no elements should be carried forward from its past. So we were to rebuild the brand from scratch, developing the directions for brand placement, vision, mission, values and the key element – the name creation.

Brand Naming

A successful brand name has to reflect the personality of the company and be representative of all the properties, the main attributes of the business and its products. The agency gave a rebirth to UAMCO as WUJHA – a brand which talks about the goals and reaching the destination.

Brand Strategy

Agencies’ strategists were inspired by the key aspects that a developer should possess and that must be delivered to its customers. To provide the set target audience with the lifestyle for a better living. The developer must be innovative, bold, confident, passionate and consistent. Working on these attributes and via market research, Agency developed a strategy for the brand’s identity. Their team worked together to design the elements for its internal and external positioning and what should it communicate. And lastly to ensure that both visual and verbal communications are synchronized to build the desired perception in consumer minds.

Brand Experience

After locking the strategic directions we shifted our focus to create the whole brand experience based on the set strategy and gave visual language to the written direction. Creating the brand experience was not only to develop the logo or colors. It was about selecting the perfect selection of color, the mood, the typography, and the design elements. They were later infused together to give the final shape to the experience.

Moodboard

Creating the mood board for the brand communication design, Agency looked at the beauty of Oman. Both the architectural and nature to derive a combination and harmony between nature and luxury living.

Brand Identity

To design the identity is the most important part of Brand Building.  The team worked with elements from mood board and bold. Defined typography and inspirations from architectural design to develop the best visuals that communicate the brand name. We did put the identity into the colors that speak of the essence of the brand.

Collaterals

We believe identity and communication design is not the only part of the brand experience. Corporate collateral, stationaries, and uniforms and other elements also needs to be combined to form a bigger picture. We provided WUJHA with all the tools that would assist them to build a brand which is consistent with all its communication aspects.

Social Media

As the services rendered by an agency and the level of understanding developed the relationship turned into retainer partnership. Our agency worked on their digital channel which involved providing a day to day update, replies to queries, posting and engagement the audience. We managed their Social media, SEO and Digital ads campaigns too for their different projects.

Website Design

We just can’t ignore the digital presence while developing a brand. More so when it requires communicates to be modern, bold, and offering destination living. We designed and developed the website for WUJHA so that the target audience can reach the brand with the ease of a click. We designed Layouts and executed wireframing in a way that the interface and experience stay user-friendly. Our focus was to provide users every piece of information at minimal number of clicks.

Brand Building is never easy, but you can always hire professionals like RankFrog or LavaBrands to do the tough task for you. A dedicated organization can serve you better as far as Branding and Promotion goes.

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