The prime concern for any business owner is the return on their investment. Whether it is for designing a product and launching it on the market or looking for establishing a partnership and even when they offer a special discount or promotion to entice more customers to make a purchase.
For any such event, there is a lot of thing that you will need to consider.
- You will need to think about different partnerships that you can build to leverage the platform as well as your marketing efforts.
- You will also need to create a more dynamic experience for your customers as well as the attendees of any event that you want to organize.
Establishing mutually beneficial partnerships is very useful especially when you have a limited budget. You can make the best use of the resources of your partners and blend it along with yours so that you can make the best of the two worlds, literally.
Follow the expert tips
According to the experts it is seen that most of the local businesses are typically inclined to provide exciting and interesting things to their customers simply to cater to their diverse needs. This they usually want to do in exchange for social media as well as influencer exposure.
You may also consider following their suit and partnerwith different organizations such as the local charities which is perhaps the best way to create a better and a long lasting social impression in the minds of the viewers.
Experts say that you only have a couple of seconds to make an impression in the minds of your social followers. Take cue from sites like Blastup and others as to how best you can do that. They will suggest you may different yet effective ways to go ahead such as:
- Inviting your local influencers to attend your event
- Add different fun and engaging activities for your guests and more.
In fact, they will help you in all possible ways and capabilities to establish a better and stronger public relation. They will also design a more effective and result driven social media strategy that you can integrate with your Instagram marketing efforts to be more creative and effective.
In short, they will do everything that you actually qualify for and ensure that you get the highest return on your investments.
Track your success
When you build effective partnerships, you will be able to gain a lot of success but most importantly you will be able to track your success all the way through. Ideally, building partnerships is the ideal way to build a buzz around the industry for a specific brand.
However, easy as it may seem to build a partnership when you use Instagram, but may note be easy for you to measure your success, especially when you do not know how exactly you should go about it. Here is the way:
- Before you start your event, take time to make a plan for your approach and
- Also look for a more event-specific hashtag to promote.
In most of the cases it is found that businesses often forget about it when they are planning to hold any event.
- If you want to ensure success from your partnership and events, make sure that you have your proper and relevant hashtag ready.
- Also make sure that it is displayed at the event.
In addition to that, you must also ensure that you keep the hashtags more brand-centric, simple yet catchy for attracting the attention of the users much more easily.
If applicable and possible, make sure that you also provide trackable codes or promos to the attendees of the event. This is an invaluable effort that will help you in determining the return on investment and measure the yield as well.
You can measure your success in different useful ways followed such as:
Giving the attendees coupons for an outdoor event along with event-specific codes so that they can enjoy a discounted experience. This will help you to track down a several things of a code specific to the eventsuch as:
- Who has actually comeback?
- Who has made a purchase of your product?
- Who has taken an action that will help you to measure your success?
In addition to that, you can also provide the influencers with their own specific promo codes that they can share with their own followers.
Of course, there are also several other more traditional ways in which you can measure success of your partnerships, events and your Instagram marketing strategies on the whole as well. However, keeping track of the social impressions that you created by successful circulation of numbers and readership on social media seems to be the most effective one.
In addition to that, you should also make it a point that you monitor all the available social metrics and analyze them using some of the best third-party analytics tools apart from Instagram Analytics. Ideally, these metrics can be easily tracked on most of the social media platforms.
Proper follow up is the key
Follow up is the key to measure success of your Instagram efforts and different partnerships that you may have as well as the events that you organize especially. Following up after any event will enable you to solidify those relationships that you have worked so hard to establish through your efforts.This will spark a sense of responsibility among your followers and partners.
- Experts say that the best way to establish this is by sending an email on a regular basis to your partners and influencers about the latest happenings in your end.
- As for the attendees, you can thank them for participating in the event or for coming to the show that you have organized.
In short, with your follow-up, you can actually include a survey that will help you to determine which of your strategies worked best for you and which did not, including the event photos that you used. Ideally, a proper follow-up will help you to keep the lines of communications going.
Author Bio –
Kristen Smith is an Influencer who plays the social media game with a huge fan following on Instagram. She supports Blastup.com