15 Must-Have Social Media Tools

We all are aware of how important social media is for the business to flourish in the online World.

The whole World is on Social Media today so why not to take advantage of that and grow your business.

Social Media is important to increase the brand awareness of a business and get more leads which finally helps in conversions and increasing sales.

There are thousands of social media tools available in the market, but do we use all the tools?

The answer is No, we don’t use all the tools but we only tend to use only the popular and the best ones which are given below.

1. Buffer

Buffer- Best Social Media Tool

Every Social Media marketer on this planet must have heard about this tool and used it.

Buffer is very popular and most effective Social Media tool.

It can be used to schedule social media post on different Social Media channels like Facebook, Instagram, Pinterest, Linkedin and Twitter at the same time and date.

Features

  • Saves time by scheduling post based on time and date.
  • Helps to post on multiple channels at a time
  • Provides detailed insights on the performance of your posts.
  •  Gives a complete analysis of the post on the basis of reach, engagements, shares, likes, comments etc.
  • You can also do the comprehensive research if you upgrade to their premium version.

2. Hootsuite

Hootsuite- Must have Social Media Tool

If you are looking for the integrated Social Media tool to take care of all the details related to social media post then Hootsuite is the answer to all your questions.

Hootsuite works on the freemium model once upgraded to the premium version it provides even very minute details that can affect your social media engagements.

Features

  • Keeps your Social Media account active by scheduling post as per your needs.
  • Helps in creating content as it assists in finding out new and engaging images and content.
  • It also helps in boosting your best performing content
  • Hootsuite provides a hassle-free analysis of all social media activities that you perform.
  • It also comes with Social Media security features that help to secure your account from hacking and other spam activities.
  •  You can also discover new apps and tools with the help of their breed technology partners and application.


3. BuzzSumo

BuzzSumo- best Social Media Tool

BuzzSumo is a paid Social Media tool that is used
Worldwide to manage the different Social Media platforms.

It helps you find the most trending and shared content on Social Media so that you can curate similar content and win your audience with that content.

Features

  • It helps you discover the most shared content across different Social Media Platforms.
  • BuzzSumo provides detailed analysis reports on all Social Media insights.
  • You can even find influencers whose content are widely shared and curate similar content based on the research.
  • One of the compelling features of BuzzSumo is that it provides a detailed competitor analysis so that you can perform better than your competitors.

4.TweetDeck

Tweet deck- Must have Social Media Tool

If you are specifically looking for Twitter management tool then you should definitely try out TweetDeck.

It is used by large organisations, individuals and corporations to manage and organize unlimited numbers of  Twitter Handles.

Features

  • It is particularly made for Twitter Account Holders.
  • It helps in monitoring and Managing Twitter Accounts
  • It provides the users customizable Social Media dashboards that help them to send and receive tweets.
  • TweetDeck also marks Tweet as read.

5. Sendible

Sendible- Must Have Social Media Tool

Sendible is the best Social Media tool that is widely used for monitoring, analytics and audience engagement. You can even measure ROI within the dashboard of Sendible.

It provides you with all the necessary features that help grow your social media following.

Features

  • It comes with Social Inbox so that you can receive all the messages from all the social media platforms.
  • It also helps in recommending the best content that is trending in the market.
  • You can use the Sendible Calendar to schedule all the Social Media Posts.
  • It provides in-depth Social Media analysis.
  • It provides all these features at a very minimum cost.

6. AgoraPulse

Agora Pulse- Best Social Media Tool

It is a paid Social Media tool with incredible features, it is packed with all the components to run a successful Social Media Campaign.

Agorapulse gives the Freedom of posting on multiple channels. It also manages any spammy activities that take place on your website.

Features

  • This tool supports all essential Social Media tools like Facebook, Instagram, Twitter and Linkedin.
  • It is suitable for agencies, individuals, small and large businesses
  • You can monitor all the results of your Social Media campaigns 
  • It provides you with a 1-month free trial and then you can upgrade it later if you are completely satisfied using it.

7.Social Pilot

Social Pilot- Must Have Social Media Tool

Social Pilot should be a must-have tool for all the organizations and individuals who work on Social Media.

It is used for bulk scheduling, social media analytics, content curation and it also comes with the social calendar that helps manage your post on Social Media.

Features

  • It has a Simple User Interface and even a newbie can effortlessly use this.
  • It comes with the Google Chrome Extension and RSS feed automation.
  • It saves a lot of time as you can schedule all the post on different Social Media Platforms.

8.Social Report

Social report-Best Social Media Tool

Social Report is another great tool to track all your activities related to Social Media.

Social Report helps in analyzing and comparing different social networks performance to help improve your social engagements.

Features

  • It analyzes and   all your Social Media Activities to help grow your business
  • You can compare the performance and understand the impact of Social Media on your business.
  • It has a scheduler through which you can manage and schedule your post.

9.Sprout Social

Sprout Social-Must Have Social Media Tool

Sprout Social is one of the most popular which is used Worldwide with over ten thousand people using their paid services.

Features

  • It helps in tracking messages across different Social Media platforms.
  • It enables its users to view all the data in a visual format.
  • You can reply to your customers straight away with the help of this tool.

10.TailWind

TailWind-Social Media Tool

If you are particularly looking for a tool that manages your Pinterest and Instagram Account than this tool should be your go-to choice.

Features

  • Schedule posts for Instagram and Pinterest.
  • You can directly publish Media on Instagram
  • It provides you with advanced analysis of all the activities of Instagram and Pinterest.
  • It automatically suggests hashtags for Instagram.

11. Tweepi

Tweepi-Must Have Social Media Tool

Tweepi is a tool used for gaining more followers on Twitter. Its search for relevant users that might be interested in your topic and engage those users by mentioning them in tweets, following them and adding them to your list.

Features

  • Used for gaining more followers Twitter in minimum time.
  • You can easily follow and unfollow users from the Tweepi Dashboard.
  • Easily remove all the inactive and spammy users.
  • It integrates with all the functions that are used on Twitter.
  • Tweepi boosts your Twitter network and helps in increasing reach and brand awareness.

12. SocialBakers

SocialBakers- Best Social Media Tool

SocialBakers is a paid Social Media tool though it provides a free demo trial for 13 days. 

It is a complete Social Media Package that offers various benefits like social media analytics, scheduling posts, keyword filtering etc.

Features

  • It tracks the performance of all your social media posts.
  • SocialBakers also suggest the best time for posting on different channels.
  • Finds the most engaging social media platform that drives traffic.
  • It measures the response time for your posts.
  • SocialBakers is also helpful in calculating ROI.

13. Pinterest Analytics

Pinterest Analytics is a free tool particularly used for Pinterest analysis. If you are struggling on measuring Pinterest efforts then this tool is perfect for you.

It gives an overview of the pins that are engaging and drives more users to your website.

Features

  • Analyzes and tracks the performance of your pins.
  • It evaluates traffic driving from Pinterest and other major social platforms.
  • You can even find metrics about the people who engage with your business. 
  • Pinterest Analytics helps you compare your audience and Pinterest audience.
  • It is completely free of cost.

14. Social Oomph

Social Oomph is an automated social media tool that is compatible with all the different social media channels like Facebook, Twitter, Instagram, Linkedin, Pinterest etc.

Social Oomph is the best tool for scheduling posts, filtering keywords and content management.

Features

  • Helps in scheduling posts.
  • It is available at affordable prices, moreover, you can also go for the free version.
  • It also comes with RSS management feature.
  • SocialOomph is also helpful in bulk scheduling.
  • It is easily integrated with all the popular social media platform.

15. Crowdfire

Crowdfire - Must Have Social Media Tool

Crowdfire is one of the biggest social platforms for Twitter and Instagram that offers great and smart features.

It is helpful in tracking the number of followers on Twitter and Instagram and provides all the insights of these two social media platforms.

Features

  • Helpful in tracking data of Twitter and Facebook.
  • Provides Twitter and Instagram analysis.
  • You can easily filter data based on location and keyword.
  • Compatible with IOS and Android apps.
  • Removes spam accounts.
  • Provides details on engagement optimization.

Here is the Must Have Social Media Tools which is even used by big brands like Amazon. Hope this tools will help in managing social media strategy.

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