5 Actionable tips to Improve your Website Loading Time

In a recent survey, it’s been stated that 47% of people don’t open the site that  doesn’t load within 3 seconds and they are tempted to leave the site which is apparently not a positive signal because it not only increases your bounce rate but also restrains users from coming back to your site which makes a  huge impact on your site’s performance. A few extra seconds can decrease your overall conversions to a great extent so it is very important to check the speed at which your site loads and to make the necessary changes if your site is taking longer than the specified time. An extra 0.5 seconds in loading will drop your traffic by 20%.

What Should be the average page load time?

In recent years, the trend has been changed and mobile phones have successfully taken over desktop, moreover, most of the searches today are being done on mobile phones.so according to google the average time to fully load the mobile landing page is 22 seconds yet it also indicates that 53% of users will bounce back from the site if it takes longer than 3 seconds to load. Hence it is very important to optimize the site and there are many factors which need to be concentrated on to make your website responsive and user-friendly. So here are 5 ways to enhance your loading speed.

1. Avoid too many redirections 

In technical terms, redirection is the process of moving traffic from the website that users requested to another website due to any glitch in the website and using too many  redirections will definitely go to slow down your page speed, in addition to this it also annoys the users and they want to leave the site as every time users are diverted to different pages. so it is highly suggested to avoid too many redirections if you want the users to stay on your site for the longest possible time.

How to achieve this:-

Clean all the caches and cookies that are in your browser to avoid redirections, secondly use developer tools that are available as they can help you fix this problem effortlessly.

2. Optimize Images

Images are the imperative part of any page and pages without images looks bald so we cannot exclude all the images from a webpage but instead compress and resize the images as high-resolution images absorb a lot of space on the bandwidth so make sure they are not larger than the size required as larger images take a lot of time to load which provides the lousy user-experience which ultimately increases your bounce rate. In addition to this also make sure that the images that are being used on the site are of proper format, implementing these changes in your website will definitely result in positive user experience. 

How to achieve this:- If you are using a WordPress website then installing plugins that compress the images will definitely going to help you however if you don’t use WordPress then there are other tools that you can use to resize the images.

3. Diminish server response time 

One of the biggest aspects that contribute to page speed is the domain name system(DNS).DNS  is nothing it is just a database where all the IP addresses are being saved and when someone searches for your domain the server fetches the IP addresses from DNS to display the particular domain because all domains are located on different addresses and some domains load faster while some take a lot of time so it is very important to choose your hosting platforms wisely as it greatly affects the page speed and response time of the website 

How to achieve it:- 

In order to fix this error firstly its important to choose your hosting properly secondly you need to optimize the database that is being stored on servers so that it doesn’t create any hurdle while loading the page.

4. Enable compression 

In order to decrease the loading time it is crucial to compress the size of the page to load it as fast it can so what compression does is that it decreases the size of the page and it can make a significant difference in the loading time of the site as the savings of the bandwidth is remarkable because getting rid off unnecessary data always saves a lot of space. Different websites use different compression software as per their needs and requirements.Hence it is very important to enable compression if you want your pages not just to load but to crawl.

How to achieve this- 

As there are many different software and algorithms available one can choose one best fits your website.

5. Choose your hosting wisely

Last but not the least hosting plays a significant role when it comes to speed of your website especially new websites take longer to load because they are using the cheapest option possible but once when you start getting more traffic you have to upgrade your hosting because if you will not do so you will start losing your traffic.So always choose the best possible option that ie being available.

How to achieve this:-

There are many different hosting platform available you can choose the one that is best for your site and according to the traffic of the website if you are getting the more traffic then go for the premium hosting.

Author Bio –
Deep Bhardwaj is a leading SEO expert in India having 6+ years of experience in digital marketing helping small and medium business to get first page position on Google. He is also director of a leading SEO Company in Delhi.

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