Are you wondering why your site is not ranking on Google despite being putting in all the hard work and efforts?
No matter how good and attractive your website looks but if it can’t be found by search engines then surely you are not going to be found out in search engine.
As we all know that Google is the number one search engine in the World and all the websites must have a strong presence on search engines.
Most people are perplexed that in spite of putting in so many efforts their site does not rank on search engines.
So here we have listed some of the reasons that are stopping your site from getting ranked on Google.
Reasons Your Site Is Not Ranking On Google
Here are the most common reasons why your site is not getting ranked on Google.
1. Your site is not indexed by Google
One of the primary reasons which most people are not aware of is whether their site is indexed or not by Google.
Mainly if your site is a brand new website then it may take some time to get listed and noticed on Google.
In case if you are wondering how to check whether your site is indexed or not then you can find out by using the following prefix in a google search.
site:yoursite.com (without the “www.” and “/”)
2. You are targeting Competitive Keywords
This is commonly the case with people who are beginners who have no ides of keywords and consistently target keywords that are widely searched and are way too competitive.
While there’s nothing wrong with focusing on competitive keywords, it’d be better to pick the correct keywords and choose phrases that you can attainably rank for with your existing authority and assests.
For instance, you’re simply beginning with practically no resources or experience, in that case, it’d be insane to focus on the most competitive keywords.
Rather, attempt to begin little and pick simpler keywords to follow first. After this, you can gradually extend and target progressively competitive keywords as your site develops.
3. Your Website Is Brand New
In case your site is just half a month old and you haven’t made a lot of content and backlinks at that point, your website will blatantly not rank on the search engine. Google will take some time to notice your website and after then only it will be visible on search engines.
How to get your site get noticed on search engine
1. Top-notch content
2. Amazing backlinks
That’s it. You need the combination of these two important factors to get noticed on the search engine.
Additionally, there is by all accounts a holding up period where new sites are held in lower results. However, don’t stress – this is only the time it takes Google to complete the process of observing sites to ensure they’re genuine.
This whole process is called Google Sandbox Mode where Google observes a new website for a particular amount of time and when a site proves to be authentic and valuable then a site comes out of sandbox mode.
4. Your Site Is Not Mobile-Friendly
It comes with no surprise that your site is not going to rank on top if it is not mobile-friendly and responsive. As we all know that mobile phone is taking over desktop and if you do not optimize for the same then its seriously going to affect your rankings.
Preferably, your site ought to be “responsive”, this implies when your site is seen on a cell phone or an iPad it will take the shape of that specific gadget. It shouldn’t be difficult to work and require any hauling and squeezing. This contributes to terrible user experience, subsequently, for which Google might punish you.
In 2017, it was anticipated that before the end of 2019, mobile phones would represent 79% of all web traffic and if your site doesn’t work well or look right on a mobile device? Studies show people will simply stop visiting it in favor of a site that provides a better mobile experience.
5. Posting Poor Quality Content On Your Website
There are more than 200 indicators that Google uses to rank your site in list items. The vast majority of which can be improved by including and altering various components of your site including your meta tags.
Website content is one of the most important and primary factors that Google uses to rank your website on search engines.
No matter how many backlinks and off-page strategy you have followed, if you do not post high-quality content you are never going to rank on search engines.
You should always prefer Quality over Quantity when it comes to content writing
It does not make any sense if you post 7 days a week and none of your articles get ranked. Instead, post once or twice a week but focus on the quality content that holds high chances of getting ranked on the search engine.
6. You are not leveraging social signals
Social Media is a great channel that makes sure that your content reaches as many people as possible. The best part about social media is that you can get noticed even when people are not searching for your content unlike search engines where keywords need to be entered in order to view your content.
Better content converts into excellent traffic which, once more, influences your rankings.
When somebody shares content via social networking media, it gets shared again and again. So the possibility of getting traffic is very high which ultimately leads to high rankings.
7. Your Website Does Not Provide Good User Experience
You cannot expect to thrive in the online world without providing great user experience. After all the ultimate goal is to satisfy the users. You create content for users but if you fail to provide a good user experience like site speed, site structure, images, etc.
You can track user experience and usability by focusing on some key performing indicators like bounce rate, click-through rate, return rate, etc.
8. Your Site Is Not SEO Optimized
You must have heard many times that you cannot rank your website without performing SEO and it is blatantly true, you cannot expect to simply make a website and post content on it in order to get ranked on the first page of the search engines.
There a lot of activities that need to be performed on the front and back end of a website in SEO. In order to rank your website, you need to follow a mix of both on-page and off-page SEO.
If you also want to rank number one on Google then you need to avoid the above-given steps. As there are a number of factors that Google counts in when deciding the rankings of a website but these are some of the important reasons that stop your site from getting ranked.
In case if your site SEO Fails then you certainly need to seek professional help.