What is Google Answer Box
Google Answer Box launched in the year 2015 is an exclusive SERP result that Google chooses to display on the top of the search engine. It is a rich-featured snippet and is in the form of the knowledge graph. Generally, the answers that are displayed in Google Answer Box are very short and precise, they are meant to provide the exact answers of the searched queries.
What is the importance of Google Answer Box
As the answer box is featured on the top of the SERP there are high chances that your link will be clicked first before any other website and the traffic on your site can be doubled in no time by just appearing on the Google Search box because Google directly scrapes the result from the websites that provide the adequate and efficient answers. So if your aim is to appear on the top-notch position then Google Answer Box is one of the best solutions that you can focus on.
Even digital assistants like Alexa, Siri uses Google Answer box to tell the answer.
How To Get Featured In Google Answer Box
- Targeting The Right Keywords
Targeting the keywords that already appears in the Google Answer Box will make sure that you are using the right keywords which Google believes can be directly and easily answered if your site is already ranking on number three or four SERP then targeting the Google Anwer Box keywords can increase your chances of appearing on the first position, so for that you need to perform appropriate keyword research to drive traffic on your website.
2. Targeting Questioning Keywords Should Be Your First Priority
The primary purpose of the Google Answer Box is providing answers to the questions that users are searching for, so it is imperative that you need to target the keywords that include questions, moreover targeting the broad questioning keywords will help you in better ways because when you target narrow or short phrases then there are chances that the site might not appear in the Google Answer Box, so try to target broad questions as your keywords.
3. Do Not Forget About the Length Of The Content
As Google only the short and succinct answers in its answer box, you also need to make sure that you are not providing lengthy and too many informative answers because the purpose of Google is to provide exact and relevant information to the users and you should not try to destroy that purpose, keep the length close to 100 words.
For eg:- If a user searches for “Capital of Russia” then Google Answer Box will only provide the answer as “Moscow” and a very few descriptive lines about the same.
4. Make Sure To Use Proper Language and Formatting:-
Formatting and language are the two essential elements when it comes to Google Answer Box because Google is stringent about language and formatting and you cannot miss on these factors.
Make sure that you are using correct language and along ensuring the proper usage of grammar and spellings also the format should be properly designed, moreover the terms and phrases that you are using in your answers should be definite and clearly states the purpose.
5. Include List And Tables For Specific Information
For a specific type of queries that includes search term like How to, Following Steps, Google prefers to display content that is properly organised and is easy to understand so it displays the content in the form of a list, tables, graph etc, so if your keywords include the above search terms then curating content in these formats will help you to appear on the Google Answer Box.
6. Provide Authentic And Correct Answers
Google always look for the sources that provide correct and true information because of one of the most imperative aims of Google is to provide relevant and correct information and you cannot come on top by ignoring this factor and misleading the users, so always verify and cross-check the information that you are providing on your website.
7. Content Optimization:-
As content is pervasive it is important to create a rich piece of information that allures Google and users. There are only few points that should be kept in mind while creating content for Google Answer Box is that the length should be under 100 words and the content should be of high quality and free of any plagiarism, keeping these things in mind while creating the content will increase your chances of being appearing on the top.
Do Google Answer Box Appears Same On Different Devices
This is one of the most frequent questions and the answer is simply “No” because answers vary according to the keywords excluding some exceptions, this happens because the pages that appear on the top of desktop might not appear on the top of mobile devices because those sites are not mobile-friendly and hence do not appear on the tp of mobile devices.
Google Answer Box Query
As Google Answer Box is meant to provide answers to the queries that users are looking for there are some search phrase that you can target to appear in Google Answer Box:-
- How to
- How Long
- What is
- How many
- How much
- What are
- Can you
Some key takeaways for Google Answer Box
- Domains with high authority have comparatively more chances of appearing on the top
- Answer boxes show different search results on different devices
- Answer boxes can display old URL’S as well
- The length of the answer should not be more than 100 words
- Performing extensive keyword research is important as there are already soo many websites striving to appear in Google Search Box, you can only outrage them by selecting the proper keywords and you can easily win over them.
In the end, it can be concluded that appearing on the Google Answer Box is not that challenging if you are performing efficient keyword research and targeting the right keywords because this is the keystone to appear in the Google Search Box, moreover providing the correct and authentic information is always preferred by the Google.
