After learning more about animated explainer videos you will realize why your brand desperately needs it. You will see how it’s the perfect way to clearly explain what you sell and increase your conversion. An explainer video will also boost your visibility and sales, so this is something you definitely don’t want to miss out on. But don’t worry. By the end of this article, you will understand what a great investment it is!
When Google algorithms evaluate your site in regards to search rankings they consider the amount of time visitors spend on your site. This is one of the aspects that make explainer videos so effective. They have blossomed in today’s media production due to their low cost and effectiveness for growing businesses. Here are some of the most valuable reasons your business needs to start utilizing a media production company today!
Conversion rates
Recent studies show that 85% of people are more likely to buy a product once they are exposed to an animated explainer video. These videos help business owners see how many visitors on their sites could become potential customers. Businesses typically use product sales to keep a record of what items are most popular. While explainer videos can keep a record of what your potential customers are interested in as well. But most importantly explainer videos are proven to increase your conversion rates.
Send a clear message
Writing text can be tricky, especially with high stakes. I’m sure we’ve all learned the hard way, through texting, that people can interpret words differently. Explainer videos can help your company send a clear and concise message to your audience. It becomes simpler to explain the usefulness and basic functionality of your product. Furthermore, people can get a better grasp of what you’re trying to convey with animated pictures. It’s like everyone says “a picture is worth a thousand words.”. You can only imagine how video compares. Not to mention your company will be able to connect better with your audience and you can grow your brand.
Rank better in Google
If you don’t know much about Google algorithms know this, stagnant websites don’t perform well. Websites that contain never-ending pages of block text and the occasional image rank low in Google search. This means less exposure for their site. If you think about it when you want to quickly learn something what do you do? Pick the website with a 2,000-word explanation? Or do you click the 1:30 second video that clearly explains it? Most likely the latter. If you don’t attempt to include video on your site not only are you ranking poorly. You are also scaring away costumes who want to quickly understand a product.
The average person takes less than a minute to make a decision to purchase something. Ask yourself this- Does your site convince your audience that quickly? Not only will an explainer video grasp their attention immediately, but it will also effectively answer their questions. Including videos is a way to ensure your website ranks well in Google and satisfies your customers.
Increase website traffic
I’m sure you’ve heard the term “viral”. Ask yourself what happens when someone has a video that goes viral. You, your brand, and your product are being seen by millions of people around the world. What do they do next? Go to your website and see you were featuring. Furthermore, they will look at what else you have to offer. Media production companies understand the increasing value in having videos on the internet today because of this exposure.
Help your customers remember you
Did you know that people typically remember around 50% of what they see? For businesses, this means you will be better remembered by your customers by interacting with them via video. If customers like your video they will share it with their friends, families, and colleges. This will help your company increase its word-of-mouth advertising.
Really SELL them
Trying to pitch a product on paper is just plain boring! How do you grasp your reader’s attention with simple words while trying to remain clear. I think it’s safe to say being a salesman online definitely has its challenges. You can liven up you sales pitch by using an explainer video. A well-produced video with a solid script and interesting visuals will work wonders for your business. Videos are especially desirable for complicated products or services. Your audience may have trouble understanding them through text.
Easy to share
I’m sure throughout your life you have received a text containing a link to a video. It’s a very popular way of sharing information with your peers. If a customer likes your product and video they may send the link into a group chat of friends. Gaining you more and more exposure to every share.
What’s more, these videos don’t necessarily need to be confined to your website. Many businesses take advantage of the opportunity and send customers to a product landing page. Perhaps you have a new product you’re about to launch. You produce an explainer video featuring the new product to show your customers. When your customers click the link in your video they are sent directly to a page where they can purchase your product. Otherwise known as a landing page.
Showcase your brand
I touched on brand exposure earlier but hardly dove into the topic. The most common reason for repeat customers is brand personality! It’s important for a customer to put a face and personality to your company. This is how you get them to never forget you. While store business have the upper hand by interacting with their customers face-to-face, an online business can still thrive! Videos can help your company gain trust with your customers and help your customers trust your products. If you can’t be face-to-face with your clients its crucial to at least create a virtual connection, and a strong one at that!
Contributed by PatonMarketing
